Become a better community business leader

A weekly email about the hows and whys of building small businesses that are engines for real connection and belonging.

Featured articles

Scaling an Evergreen Course Community to 2500+ Students

Scaling an Evergreen Course Community to 2500+ Students

The 5 Pillars of Community Businesses

The 5 Pillars of Community Businesses

Selling Community in 2023

Selling Community in 2023

The 4 Types of Community Businesses

The 4 Types of Community Businesses

Inside a Premium Community Business

Inside a Premium Community Business

Starting a Community Business from Scratch

Starting a Community Business from Scratch

Community Launch Guide

Community Launch Guide

The 7 Elements of Community Trust

The 7 Elements of Community Trust

Community Building Lessons from Nature

Community Building Lessons from Nature

Emergent Strategy for Community Builders

Emergent Strategy for Community Builders

Quarterly planning ritual

Quarterly planning ritual

The seasonality of community

The seasonality of community

Freemium doesn’t work

Freemium doesn’t work

Sparking ideas for community

Sparking ideas for community

Embracing Joy and Sorrow

Embracing Joy and Sorrow

Community as a Refuge

Community as a Refuge

The Language of Community

The Language of Community

What if your community wants to pay you more?

What if your community wants to pay you more?

Plan Your Year With the Seasons

Plan Your Year With the Seasons

Celebrations, Milestones and Parties

Celebrations, Milestones and Parties

Cults vs Communities

Cults vs Communities

Can everyone afford your community?

Can everyone afford your community?

How to Start a Community with No Audience

How to Start a Community with No Audience

Finding Your Community's Values

Finding Your Community's Values

Helping Your Members Make Friends

Helping Your Members Make Friends

How a 7-year-old paid community works

How a 7-year-old paid community works

Community Business Models

Community Business Models

Community Builder Origin Stories

Community Builder Origin Stories

Finding Balance in Community

Finding Balance in Community

How to Build a Community Business

How to Build a Community Business

The 3 Levels of Community

The 3 Levels of Community

Jan

25

Scaling an Evergreen Course Community to 2500+ Students

7 min read

Jan

18

The 5 Pillars of Community Businesses

5 min read

Jan

04

Selling Community in 2023

4 min read

Nov

02

What I Learned From an IRL Community Experience in the Woods

5 min read

Oct

13

The 4 Types of Community Businesses

10 min read

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Who writes this?

Hi! I’m Tatiana.

I’m a community strategist, business validation coach and entrepreneur.

The work that I do now is the culmination of my experience in marketing and sales for small businesses, managing technology teams and building my own businesses in tech, e-commerce and events.

I write this newsletter because there are 2 things I know for sure:

We need more people building places (online and IRL) that foster real connection and belonging.
Small businesses will continue saving the world like they’ve always done.

I love reading, birdwatching, hosting dinner parties and living in Brooklyn.

You can read more about me here.

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