The Business of Community

Become a better community business leader

A weekly email about the hows and whys of building small businesses that are engines for real connection and belonging.

Featured articles

Celebrations, Milestones and Parties

Celebrations, Milestones and Parties

Cults vs Communities

Cults vs Communities

Can everyone afford your community?

Can everyone afford your community?

How to Start a Community with No Audience

How to Start a Community with No Audience

Finding Your Community's Values

Finding Your Community's Values

Helping Your Members Make Friends

Helping Your Members Make Friends

How a 7-year-old paid community works

How a 7-year-old paid community works

Community Business Models

Community Business Models

Community Builder Origin Stories

Community Builder Origin Stories

Finding Balance in Community

Finding Balance in Community

How to Build a Community Business

How to Build a Community Business

The 3 Levels of Community

The 3 Levels of Community

Nov
03

Celebrations, Milestones and Parties

5 min read
Sep
15

Cults vs Communities

2 min read
Sep
01

Can everyone afford your community?

2 min read
Aug
25

How to use friction to market community

3 min read
Aug
11

How to Start a Community with No Audience

4 min read
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Who writes this?

Hi! I’m Tatiana.

I’m a community strategist and business validation coach.

I write this newsletter because there are 2 things I know sure:

  • We need more people building places (online and IRL) that foster real connection and belonging.
  • Small businesses will continue saving the world like they’ve always done.
I love reading, birdwatching, hosting dinner parties (when they’re allowed) and living in Brooklyn.

You can read more about me here.

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