The Business of Community

Become a better community business leader

A weekly email about the hows and whys of building small businesses that are engines for real connection and belonging.

Sep
15

Cults vs Communities

2 min read
Sep
01

Can everyone afford your community?

2 min read
Aug
25

How to use friction to market community

3 min read
Aug
11

How to Start a Community with No Audience

4 min read
Aug
04

Finding Your Community's Values

6 min read
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Who writes this?

Hi! I’m Tatiana.

I’m a community strategist and business validation coach.

I write this newsletter because there are 2 things I know sure:

  • We need more people building places (online and IRL) that foster real connection and belonging.
  • Small businesses will continue saving the world like they’ve always done.
I love reading, birdwatching, hosting dinner parties (when they’re allowed) and living in Brooklyn.

You can read more about me here.

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