The Business of Community

Become a better community business leader

A weekly email about the hows and whys of building small businesses that are engines for real connection and belonging.


5 Mental Barriers to Building a Thriving Community Business and How to Overcome Them

5 min read

How to Boost your Coaching Business with a Laid-back Membership Community

7 min read

How to Build a Community Outside Social Media

4 min read

How We Decided Not to Focus on Affiliate Revenue

6 min read

Scaling an Evergreen Course Community to 2500+ Students

7 min read

Who writes this?

Hi! I’m Tatiana.

I’m a community strategist, business validation coach and entrepreneur.

The work that I do now is the culmination of my experience in marketing and sales for small businesses, managing technology teams and building my own businesses in tech, e-commerce and events.

I write this newsletter because there are 2 things I know for sure:

  • We need more people building places (online and IRL) that foster real connection and belonging.
  • Small businesses will continue saving the world like they’ve always done.

I love reading, birdwatching, hosting dinner parties and living in Brooklyn.

You can read more about me here.

Author Image